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6 Tips to Write Stellar Product Descriptions That Boost Conversions

Writing Tips for Product Descriptions

Johnathan Kayne
3 min readApr 8, 2021
Photo by Alejandro Escamilla on Unsplash

Product descriptions are necessary for your sales funnel. Online shopping doesn’t allow users to have a real buying experience. As a result, store owners have to put in extra effort to prove that their product is a good fit for consumers.

But most of them only describe their product features, and hence, they ruin the description.

A creative product description results in lower bounce rates plus better conversion rates.

Are you struggling with your product descriptions too?

If yes then, read till the end to find out how to write stellar product descriptions. Now, without wasting further time, let’s get started.

The General Rule

The ideal goal is to help clients with relevant information about a product.

A product description should encourage the prospects to invest in your service.

The general rule is your descriptions should provide answers to the following questions:

  • “What problem is your product solving?”
  • “How the buyer gets benefited from using this product?”

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Johnathan Kayne
Johnathan Kayne

Written by Johnathan Kayne

Visual Storyteller & Writer| Reptile Lover | Digital Marketer & SEO Enthusiast | Connect with me here→ https://linktr.ee/jibreelyilmaz

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