Marketing Psychology: 5 Key Principles That Influence Consumer’s Behavior

Principles used by Savvy Marketers for successful marketing campaigns

Photo by Bret Kavanaugh on Unsplash

Every marketer and advertiser wants to know what it takes to find ideal prospects. Smart marketers incorporate one or more psychological principles in their marketing campaigns, marketing strategy, and sales strategy.

This helps them make their marketing strategy more effective. Thus, they end up getting potential clients for their product.

How to become a smart marketer?

The key behind becoming a smart marketer is to understand how people think and why they act that way.

Here is what you need to know about the psychological principles that affect your client’s behavior to help you skyrocket your marketing strategy.

1. The Anchoring Effect

The anchoring effect explains why our decision-making is highly affected by the first thing (any information) that we hear about that decision.

People always base their decisions on the first piece of information they receive, whether accurate or not. This phenomenon is called the anchoring effect.